Will the Apple Watch be the king?
We have entered into a holding period, like the time in which all the boats wait for a lock to open, to go in get filled and move into the big sea. This period is here because the Apple Watch has moved into the “hype” picture. The 3 year technology product is shifting from a wearable for geeks to a wearable with “real” value. It is not there yet, but on it’s way. For years, the Apple Watch has been thrown to the side as a cool gadget with no real value, yet recently with the focus in healthcare and in research, Apple has shifted its value proposition to pushing the iwatch as “an ICU on your wrist.” It is positioned to be the end all, be all of devices to monitor, track, predict and diagnose you remotly.
As a technology nerd, BIG Apple fan, and healthcare entrepreneur, I do not buy all of this hype. I do not believe that the Apple Watch will be everything for everyone and do everything a doctor can do an more. I certainly see a place for wearables and the capability of the Apple Watch, but not sure I see it as a god-like end all be all. I say this now because over the past few weeks the conversations I have been having between investors has swayed from “your on to something with your wearable” to “you are going to get killed by the big guys.” While I understand the perspective in that I am not a big guy and do not have billions to throw at a product, I am still a strong believer that devices who will be successful will be specialized specifically in healthcare. The ones who will drive real value will be the ones that are focused on solving real problems.